Hi there! We are Craig & Jon, the ‘Appliance Analysts’ – welcome to our site.

About Us

This website, Appliance Analysts, is our ‘baby’. For the last 3 years we’ve been working to build a resource for homeowners both new and experienced. We cover a broad range – from office fans to portable air conditioners.

What Sets Us Apart?

If you’ve done much searching online for product advice, you’ll know that there’s plenty other sites like ours. They range from hands-on reviews like the WireCutter to hastily thrown together product lists produced by cheaply paid writers with no expertise (and no care).

At Appliance Analysts we’re passionate about actually being helpful. We want this website to shine with quality advice. To be so good you’ll go “oh! There’s a post from AA here!” next time you’re searching on Google. While we don’t have the money to buy all the items we review (yet), be assured we do everything in our power to vet all of our research and make sure our content is as helpful as it can be.

We also truly want to hear what you have to say. If you have any suggestions, feedback, or just want to say hey – please do drop us an e-mail here, or comment on one of our articles!

These are our stories, followed by some FAQ’s about Appliance Analysts.

Our Writers


The main author of the site, Craig is qualified with both a Bachelors and a Masters degree in Engineering.

Always detailed-orientated, he’s forever been fascinated with systems, tools, and how things work. Our focus on appliances is because of what they are – tools. Tools we have invented to make our lives easier, more efficient, or just more comfortable.

Being the principal writer for over 3 years, Craig’s striving towards building Appliance Analysts into a resource that can be relied upon by many. Providing concise, accurate information that our readers can use immediately. He’s especially focused in HVAC systems, and loves to dive into the research behind how appliances work. By understanding each appliance fully, we can help provide tips on how to get the most out of them.


One of the most frequent compliments we receive is on the quality and design of this website. And that’s down to Jonny. He has custom-built this entire website to focus on you, the reader! From the clear presentation to the standard format we analyze appliances in, that’s down to Jonny’s coding skills. We hope you like it!

Jonny’s certified as a web developer, and is one of the pillars of his web development company. When not customising Appliance Analysts or working on his own projects, Jonny likes to chip in with informational and how-to based guides developed from his own real-life experience.


To help free up time, Craig also works with editors to help collate all of our images, refine our content, and make sure our high standards are met. These are often Jonny’s partner, Naomi, and our main editor Rianne.

The Appliance Analysts

In Appliance Analysts, we aim to provide you with clear and concise guides to the products that you’re looking for. We hope instead of being lost in a sea of information, we can guide you smoothly to the best products on the market, and help you discover which product is the best option for you, personally.

Our dream goal is for you to recognize our website when you see it on Google, and click knowing our familiar voices are ones you can trust.

With that in mind, we’d love for you to provide us with your feedback. If you have any complaints, suggestions or even just witty comments – we’d love to hear them. Shoot us a message via our contact page anytime, and we’ll get in touch.

Since we want you to know us beyond just being a name on a website, we’ve included the answers to some frequently asked questions below.

We hope you enjoy the site, and that we can help you find the products that are so good they keep you smiling for years to come.

Best wishes,

Craig & Jon

Amazon Affiliate Disclosure

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

What does that really mean? We receive a small commission from Amazon if you follow our links and purchase a product. This doesn’t cost you anything, and supports us for helping you find the right products. The small amount comes out of Amazon’s profit.

While we are affiliates, we are not sponsored by any manufacturer and do not accept free products for review. That way, we ensure that our reviews will always be unbiased.

Frequently Asked Questions

What is this website for?

Our main goal with Appliance Analysts is to give you clear and concise information about the best products for you. We want to help you quickly find the product that fits your personal needs the best, without having to research through pages and pages of products and information.

Do you make money from our purchases?

Yes. If you click on one of our affiliate links and purchase a product, we receive a small commission for helping you find the product. This doesn’t affect you at all – the percentage comes from the seller’s profit and never from you.

By purchasing a product that you find through us, you’re supporting the work we do and allow us to keep producing more helpful content.

Are you sponsored by anyone?

No. While we are affiliates, it is only with marketplaces like Amazon.com that we are affiliated with: never a product manufacturer. The point of this website would be defeated if we were to write a biased review, and so we do not accept sponsorships or take free products for review.

What is your review process?

In writing each article, we set out as if we are the most curious potential buyers in the world. First, we research every aspect of the product that the article will be about. We write down and compare all of the functions that we would expect from a great version of that product.

After, we start to work our way through all of the different products online. We analyze how well each of these products meets the criteria we outlined in our research, to gauge the product in terms of value and quality. We cover every aspect in detail; from the length of warranty to the length of the power cord.

Finally, we sort through all of our reviewed products and curate them down into a shortlist of only the best. We try to cover a range of model types so that there’s one for everyone. For example, a great value pick for a parent looking for the kids, or super high-quality version for real fanatics.

So you don’t actually buy the products?

Currently, no. We rely on our own detailed research and analysis. In the future, once the website has grown enough, we look forward to being able to get hands-on with everything that we review. This would let us provide you with even better recommendations.

How can I support you?

The best way to support us is through using the links to our recommended products. By purchasing an item we recommend we receive a small commission, at no cost to you. These commissions allow us to keep reviewing, keep writing, and keep making this website into a more and more useful resource.

If we’ve helped you find a great product that you love, please let us know! It’s fantastic for us to hear that we’re really helping people – knowing that we’re providing real use to you gives us a huge motivation boost.

How can I contact you?

Get in touch via our contact page – we’d love to hear about anything from site recommendations to feedback about a review.